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Expert’s Guide to Improving Online Reputation - Home Services Marketing
"97% of business owners say ORM is crucial for their business"
source: TripAdvisor
What is Online Reputation Management (ORM)?
ORM is a broad term that can refer to Reputation and Review Monitoring and Management, and Social Media Marketing.
Search engine optimization (SEO) has specific tasks but it also influences other ORM strategies such as social media marketing.
Increasing the authority of your business in search engines helps buyers find it more often and create higher rankings in searches. In turn, this also raises brand awareness. It's also vital to keep track of your competitors progress, as their success will affect yours too.
Remember that you're not alone in this quest for a better online reputation!
Is Online Reputation Management Necessary?
The short answer is YES! Now, let's find out why.
ORM is essential for home service companies in Denver because it helps grow your home service business and work more efficiently and effectively.
What can ORM do for me?
ORM is an effective way of enhancing your brand's digital profile, which will increase its reach through search engines.
It can take years to build a solid reputation in the community but only seconds to destroy it.
Online reputation management is key to optimizing your ongoing customer satisfaction efforts. And, in some cases, even the continued success of your business.
A study by Womply found that bad reviews on sites like Google, Yelp, and Facebook can reduce a company's revenue by up to 33%! A significant drop in revenue is something that any home service company in Denver sees as a threat!
How Can I Improve My Online Reputation?
Build Your Business With Trust Marketing Online
What is trust marketing?
Trust marketing is all about validating the concerns of your audience and building a platform for customer engagement.
- A successful marketing campaigntoday requires careful attention to older customers while reaching out to new prospects.
- Your company's online reputation is managed by the customers who choose to post reviewson such sites as Yelp, Google+, Angi, etc., about their experience with your service and products.
- Having stellar reviews on the appropriate review sites is crucial for your business to maintain a positive online reputation. Always encourage satisfied customers to leave a review, good or bad – it's all fair game! If you have a negative one, don't ask them to take it down but instead show them how to fix it.
Online reputation management strategy
You must have a clear online reputation management strategy, whether you manage your presence yourself or hire someone to do it for you.
What does an online reputation management strategy consist of?
- Monitor social media comment
How can I monitor comments on social media about my business or brand?
You need to be monitoring social media in the same way that you monitor your website. This way you can respond accordingly and build your online reputation.
There are several tools available such as Mention or Google Alerts. You have to monitor what is being said about you so that you can respond appropriately.
Some people use monitoring services while others do it themselves regularly. How you tackle it is up to you and the size of your business.
- Outreach, engagement, and influence
All online reviews are important, but engaging with them is critical for any with a low rating. You need to respond appropriately and then put processes in place to avoid the same thing happening again. For those with a good online reputation, open a two-way dialogue with your customers. Engaging with customers is good for business as they might have great suggestions on how you can improve or what new products or services you should provide.
- Focus on reviews/feedback
How do I develop an online review strategy for my business?
By developing a review strategy for your business, you can ensure that you get the most out of your online reviews. Here are a few tips to help get you started:
- Ensure that you are asking your customers for reviews. Many businesses overlook this step, but asking customers for reviews is one of the best ways to get more reviews.
- Make it easy for customers to leave reviews. If you make it difficult for customers to leave reviews, they may not bother leaving them at all. Keep in mind that many people will only leave a reviewif it is quick and easy to do so.
- Respond to reviews, both good and bad. Responding to reviews helps show you care.
How do I get new reviews online for my business?
There are a few things you can do to get more online reviews for your business:
- Ask your customers to leave a review.You can send them an email or even hand out cards with links to your reviews page.
- Make it easy for customers to leave a review.If the process is quick and easy, they're more likely to do it.
- Respond to reviews.Responding to reviews shows you value what people think, which will encourage other customers to leave a review.
- Use a rating tool. Platforms like TrustPilot or Google My Business allow customers to rate your business on different factors like customer service, quality of products, etc.
What Is The Best Strategy For Responding To Reviews About My Business?
There's no one-size-fits-all answer to this question, as the best strategy for responding to reviews about your business will vary depending on the nature of the review and your specific business situation. However, some general tips to keep in mind when responding to reviews are:
- Thank the reviewer for their feedback- Whether the review is good or bad, thanking the reviewer for taking the time to share their thoughts is always appreciated.
- Address any concerns raised by the reviewer- If a reviewer raises specific concerns about your business, address them head-on and explain what you're doing to address those concerns.
- Remain positive and constructive- Even if a review is negative, try to put a positive spin on it!
Auditing review sites
There are a few different ways to audit review sites to check your online reputation. One way is to use a tool like Google Alerts. With Google Alerts, you can set up alerts for specific terms and receive email updates whenever someone mentions those terms on the web. So if you're looking to audit review sites for your online reputation, you can set up an alert for your name or your business name and receive email notifications any time someone mentions you on the web.
Another way to audit review sites is by using a tool like Mention. With Mention, you can type in a keyword or phrase and see how people are talking about it across all the major social networks. This can be helpful for tracking trends.
Tracking competitors
Yes, track the online reputation of your competitors. You must know what people are saying about your competition, as this can give you clues about what types of products and services to offer and how to market them. In addition, tracking the online reputations of your competitors can help you stay ahead of the curve and identify any potential threats to your business.
Dominating Page #1 of Search Results For Your Services
To dominate page one of the search engines for your services, you'll need to do some local SEO. What does mean? Local SEO involves optimizing your website and your online presence for the keywords and phrases people use to find businesses like yours.
You can start by doing some keyword research to identify the words and phrases that are most relevant to your business. Then, you'll need to make sure your website is optimized for those keywords and that you're actively building links from other websites that are also optimized for those keywords. You should also make sure your Google My Business listing is up-to-date and accurate and that you're actively promoting your business on social media.
If you want to take things a step further, you can consider hiring a local SEO specialist to handle this project.
How To Maintain A Stellar Online Reputation
Be consistent and deliver on promises - do what you say you will do!
There are three key things to remember when trying to maintain a stellar online reputation for your business:
- Be proactive- Monitor your online presence regularly and respond quickly and positively to any negative sentiment.
- Be authentic- Don't try to be something you're not; people will see through it, and it will only damage your reputation in the long run.
- Stay on message- Keep your branding and messaging consistent across all channels, online and offline. Consistency helps create a strong, unified identity for your business that people can trust.
Always encourage satisfied customers to leave a review
Never leave a happy customer without asking for a review!
There are a few different ways to encourage satisfied customers to leave a review for your business.
- One way is to offer an incentive, like a discount or free product/service.
- Another way is to make it easy for customers to leave a review (e.g., by providing a link or QR code on your receipt, website, or social media profiles).
- Finally, you can ask customers directly if they would be willing to share their experience online.
Here are three ideas for incentives that you can offer customers who leave reviews:
- A discount or free product/service
- A coupon or voucher for use at a future date
- A donation made in the customer's name to their favorite charity
Key Takeaways
When it comes to home service contractors, online reputation is key to growth. As a contractor, you want to ensure that your customers have a positive experience they will want to share online. Luckily, there are a few things you can do to make this happen, and there are many advantages of online reputation management for home service contractors:
- Online reputation management (ORM) is essential for home service contractors because it helps protect their online reputation and builds trust with potential and current customers.
- ORM can help manage customer reviews on websites like Yelp and Google Business. If a negative review appears, ORM can help get it removed or buried so that fewer people see it. Careful management of online reputation can prevent potential customers from being scared away by a negative review.
- ORM can help build trust with potential customers. When they see you have a strong online presence with lots of positive reviews, they are more likely to trust you and hire your company for their home service needs.
- ORM can help improve your website's search engine ranking. When you have a good online reputation, it tells search engines your website is trustworthy and authoritative. Greater authority can help your website rank higher in search engine results pages, which means more people will see your website when searching for home service providers.
- ORM can help increase social media followers. When you have a dominant online presence, people are more likely to follow your company on social media. Having more followers gives you a larger audience to share your content with and helps promote your business.
Online reputation management can help you grow your business in multiple ways - ignore it at your peril!
Do you want to build an impressive online reputation for your home service business?
Denver Web Design - The Code Nerds
3327 Brighton Blvd STE 51 Denver, CO 80216
(720) 616-7211
https://www.thecodenerds.comhttps://www.thecodenerds.com/experts-guide-to-improving-online-reputation-home-services-marketing/
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